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Tag Archives: Future Retail

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BMW Product Geniuses boost profit and customer satisfaction

BMW i | April 19th, 2014 by Horatiu Boeriu

In 2012 BMW has started a pilot of the ‘BMW Genius’ program. At the time, the pilot was conducted at 10 BMW dealerships who collectively …

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BMW to establish “genius bars” in showrooms

Interesting | July 27th, 2012 by Horatiu Boeriu

BMW is following of the steps of tech industry giant Apple by offering a new retail concept. Dubbed Future Retail, the idea kicked off with …

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