BMW is in the midst of letting loose a barrage of 1-Series marketing to current MINI owners and prospects… but is it just about moving consumers up-market, or is there more to this strategy than meets the eye? The fact … Continue reading
BMW News, Reviews, Test Drives and more
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
This week we’re in Germany test driving the new BMW M6 Gran Coupe while heading towards Nurburgring for the 24 hour race and the now annual M Festival. The biggest M Festival in the world celebrates “The Most Powerful Letter … Continue reading
BMW is in the midst of letting loose a barrage of 1-Series marketing to current MINI owners and prospects… but is it just about moving consumers up-market, or is there more to this strategy than meets the eye? The fact … Continue reading
With the E82 1-Series debuting to such great reviews and speedy track times we tend to not remember or forget that it was the small coupe style car that made BMW what it is today. The new 128i and … Continue reading
We were all used to seeing the BMW 135i roaming the streets of California, but this time, the highly-acclaimed 135i has been spotted in Detroit. And no, it's not the same boring Sedona Red. A few months ago, this would … Continue reading
As we have announced yesterday, BMW has released the lease residual values for the 1-series models. While the residuals seem to be fair for the upcoming 128i and 135i models, the money factor is pretty high. Of course, due to … Continue reading
According to the fellows at Car and Driver , the BMW 135i coupe is a winner when it comes to performance and straight line speed. In their tests, the new 135i managed to get to 60mph in exactly 4.7 … Continue reading
We're continuing our journey together with Brian from Mwerks.com who initiated an interesting project: a small driving tour in his new BMW 135i from Monterey, CA to Chicago. So, Brian you have the floor. P.S We're still jealous that you … Continue reading
The fellows at Fifth Gear have decided to make everyone happy and finally put the upcoming and highly acclaimed BMW 135i vs the Porsche Cayman. I remember writing the first articles on the 1-series coupe and especially the 135i and … Continue reading
Update: New Photos Added With all the new photos of the 1-series coming out daily, I've decided that it's time to compile all of them in a single article, a single photo gallery. As soon as more photos will become … Continue reading
At the U.S launch of the BMW 1-series coupes, the people at Autospsie managed to snap some cool photos. BMW decided to show everyone some different colors on the 1-series and I'm glad they did. I was wondering how the … Continue reading