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Clever Advertising From Jaguar By Promoting XE Model, 3 Series Competitor

Interesting | July 22nd, 2014 by 3
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Around Munich, one could spot these days a BMW 3 Series with its typical camouflage. At a first glance you would assume that the prototype …

Around Munich, one could spot these days a BMW 3 Series with its typical camouflage. At a first glance you would assume that the prototype spotted is either the facelifted 3 Series Sedan coming up or potentially a different variant being tested.

But all it turns out this is a marketing gimmick by Jaguar who uses camouflaged already-launched production cars from its rivals to promote their upcoming XE model.

Jaguar camouflages a BMW 3 Series, Mercedes-Benz C-Class and Audi A4, then they add a URL on the side of the car: der-neue.com. Clicking through and the visitors will be greeted with a sign up form where they can enter their email to receive more information on the XE model.

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The midsize premium sedan will be launched by Jaguar on September 8 and will debut at the 2014 Paris Motor Show.

With an aluminum-intensive architecture and a front suspension setup derived from the F-Type, Jaguar XE should be a viable competitor to the class-leading BMW 3 Series, Mercedes C-Class, and Audi A4 line.

The XE will also likely feature engines from Jaguar-Land Rover’s new “Ingenium” family, so expect a line of four-cylinder gasoline and diesel engines, and possibly the supercharged V6 from the F-Type in a sport-focused “R” model.

Rear-wheel-drive will likely come standard, with available all-wheel-drive as an option on some trim levels.

[Source: Bimmertoday]

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