Clever Advertising From Jaguar By Promoting XE Model, 3 Series Competitor

Interesting | July 22nd, 2014 by 6
Jaguar XE Werbung BMW 3er Der Neue com 02 1024x681 750x500 Clever Advertising From Jaguar By Promoting XE Model, 3 Series Competitor

Around Munich, one could spot these days a BMW 3 Series with its typical camouflage. At a first glance you would assume that the prototype …

Around Munich, one could spot these days a BMW 3 Series with its typical camouflage. At a first glance you would assume that the prototype spotted is either the facelifted 3 Series Sedan coming up or potentially a different variant being tested.

But all it turns out this is a marketing gimmick by Jaguar who uses camouflaged already-launched production cars from its rivals to promote their upcoming XE model.

Jaguar camouflages a BMW 3 Series, Mercedes-Benz C-Class and Audi A4, then they add a URL on the side of the car: der-neue.com. Clicking through and the visitors will be greeted with a sign up form where they can enter their email to receive more information on the XE model.

Jaguar XE Werbung BMW 3er Der Neue com 03 1024x682 750x499 Clever Advertising From Jaguar By Promoting XE Model, 3 Series Competitor

The midsize premium sedan will be launched by Jaguar on September 8 and will debut at the 2014 Paris Motor Show.

With an aluminum-intensive architecture and a front suspension setup derived from the F-Type, Jaguar XE should be a viable competitor to the class-leading BMW 3 Series, Mercedes C-Class, and Audi A4 line.

The XE will also likely feature engines from Jaguar-Land Rover’s new “Ingenium” family, so expect a line of four-cylinder gasoline and diesel engines, and possibly the supercharged V6 from the F-Type in a sport-focused “R” model.

Rear-wheel-drive will likely come standard, with available all-wheel-drive as an option on some trim levels.

[Source: Bimmertoday]

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