BMW aims for 500 geniuses employed at 339 U.S. dealerships by year-end
By the end of 2014, BMW plans to have 500 geniuses employed at its 339 U.S. dealerships.
BMW Genius
BMW Product Geniuses boost profit and customer satisfaction
BMW dealers in Europe taking part in the automaker's Product Genius program are getting a financial boost
Meet the “BMW Genius Everywhere” program
The "BMW Genius Everywhere" program is slated to go nationwide in about a year
