Tag Archives: ads

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First BMW ad from the new Goodby, Silverstein & Partners agency

Videos | June 20th, 2018 by Horatiu Boeriu

Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as …

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12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

Interesting | June 29th, 2011 by Horatiu Boeriu

In the past two years, car companies have been turning their funds more and more over to the online digital marketing segment. Starting with Twitter, …

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Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

Old and new BMW ad campaigns – Part One

Interesting | July 21st, 2008 by Horatiu Boeriu

I have always been fascinated with vintage advertisements and I have been an enthusiast collector of those old ads. I am also fascinated by the …