1 Series
Here comes the first video of the new and already highly controversial 2012 BMW 1 Series Hatchback. Revealed yesterday, the BMW premium compact vehicle has been not been well received by the BMW community. While…
Horatiu Boeriu / June 5, 2011
1 Series
The new 2012 BMW 1 Series is shaping up to be one of the most controversial BMW designs in the last few years, even passing the 5 GT. The new premium hatchback was unveiled earlier…
Horatiu Boeriu / June 5, 2011
1 Series
Disclaimer – What we are seeing is the meat and potatoes version of the new 2012 BMW 1 Series, the five series hatch. We haven’t seen the more sporting 3 door, nor the eventual coupe…
Hugo Becker / June 5, 2011
1 Series
The new BMW 1 Series: the second generation of this pioneering premium compact range. Still the only rear-wheel-drive model in its class. Even more sporty and fuel-efficient than before, and significantly more comfortable and spacious….
Horatiu Boeriu / June 5, 2011
1 Series
2012 BMW 1 Series – Styling Analysis
by Hugo Becker / Date: June 5, 2011
1 Series
Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different…
Horatiu Boeriu / May 4, 2011
1 Series
With a compact coupe body, rear drive, 50/50 weight distribution, and powerful engine, the BMW 135i Coupe is “pure BMW.” I had my sights set on the 135i Coupe when BMW announced it was coming…
Misha Nikolich / April 27, 2011
1 Series
BMW released new high quality wallpapers of the recently refreshed BMW 1 Series Coupe and Convertible. This should be the last freshening of the model before the E82/E88 models are replaced by the F20 variants…
Horatiu Boeriu / January 18, 2011
1 Series
Compared with five other vehicles in the compact class, the BMW 1 Series has emerged as the best vehicle in terms of heating and cooling performance. Although in the company of some great competitors, the…
Horatiu Boeriu / December 18, 2010
1 Series
Press Release: BMW today announced several modifications to the 2012 BMW 1 Series Convertible that accentuate efficiency and premium quality. The unmistakable profile of the 1 Series Convertible, which represents the purest expression of BMW…
Horatiu Boeriu / December 16, 2010
1 Series
BMW has announced a series of minor running changes to the 1 Series Coupes and Convertibles sold in the North American market. This should be the last freshening of the model before the E82/E88 models…
Hugo Becker / December 16, 2010