Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
IAA 2011: AC Schnitzer BMW 1M

IAA 2011: AC Schnitzer BMW 1M

German tuner AC Schnitzer bring their own version of the BMW 1M to the 2011 Frankfurt Auto Show. The complete package includes both visual and power upgrades. Under the vented bonnet, AC Schnitzer gives the…

BMW 3 Series - An unparalleled career in motorsports

BMW 3 Series – An unparalleled career in motorsports

Press Release: Over the 5 generations since its launch, the BMW 3 Series has enjoyed a most impressive career. This applies to its market success, but also especially to its career in motorsports. During the…

IAA 2011: BMW Motorrad Concept e

IAA 2011: BMW Motorrad Concept e

Individual mobility is increasingly defined in terms of sustainability. The BMW Group has taken on the challenges of a rapidly changing world and is now developing serial production solutions to meet the mobility needs of…

BMW 1M Stripe Package

IAA 2011: New 2012 BMW 1 Series Public Debut

IAA 2011: New 2012 BMW 1 Series Public Debut

Another debut today at the 2011 Frankfurt Motor Show was the newest and second-generation BMW 1 Series. The F20 1 Series hatchback was officially unveiled to the public present in Hall 11. Styling wise, the…

IAA 2011: BMW i8 Public Debut

IAA 2011: BMW i8 Public Debut

BMW i8, “the most progressive sportscar” as the Munich-based automaker labeled it, made its public debut today at the 2011 Frankfurt Auto Show. According to BMW, the i8 will set a benchmark in the performance…

Debut: ALPINA D5 Bi-Turbo based on BMW 535d

Debut: ALPINA D5 Bi-Turbo based on BMW 535d

The drivetrain of the D5 Bi-Turbo utilises the excellent attributes of the BMW full aluminium 3 litre in line six cylinder engine with modern common-rail direct injection and two turbo-chargers with variable turbine geometry. With…

IAA 2011: ALPINA B6 Bi-Turbo Cabriolet

IAA 2011: ALPINA B6 Bi-Turbo Cabriolet

Today, at the 2011 Frankfurt Auto Show, Buchloe-based automaker ALPINA unveils the new 2012 ALPINA B6 Bi-Turbo Convertible which is based on the new BMW 6 Series Convertible. As expected with all the ALPINA models,…

IAA 2011: BMW 1 Series Performance Study

IAA 2011: BMW 1 Series Performance Study

At the 2011 Frankfurt Auto Show, BMW reveals the 1 Series Performance Accessories Study vehicle. As we indicated before, the BMW 120d features a full aerodynamic package with several BMW performance parts. The super sporty…

IAA 2011: BMW X6 M with Performance Parts

IAA 2011: BMW X6 M with Performance Parts

A small part of the BMW display in Hall 11 is dedicated to BMW M models. One of the world premieres this year at Frankfurt Auto Show is a BMW X6 M with Performance Parts….