BMW Motorrad USA will roll into the 2017 Specialty Equipment Market Association (SEMA) show at the Las Vegas Convention Center – October 31 through November 3 – with its hottest new bikes, adventure products, and guest appearances by BMW Ambassadors Chris “Teach” McNeil, Shawn Thomas and Nate Kern.

A fully accessorized BMW R nine T, HP4 Race and K 1600 B Bagger in Black Storm Metallic will be on display at booth # 68000 in the Performance Pavilion, while the BMW S 1000 RR, outfitted in BMW Motorsport colors, and a BMW R 1200 GS in Rallye colors will capture attention in conjunction with Shell Oil.

“BMW Motorrad’s presence this year at SEMA is our first ever major event focused exclusively on showcasing our industry leading Aftersales Products & Services. Over the past few years we have invested substantially to broaden our Aftersales Portfolio. Our significant presence at SEMA this year will allow us to show these products to a new and important consumer segment.” said Ben Radzyner Parts & Accessory Manager for BMW Motorrad USA. “All of our newest accessory products will be on display and our key ambassadors and product managers will be on hand to exhibit these products to our customers.”

At the BMW booth throughout the show, BMW stunt rider Chris “Teach” McNeil will dazzle audiences off and on the track with daring freestyle stunts on a BMW K 1600 B Bagger. BMW Adventure Riding Ambassador Shawn Thomas will help attendees choose the optimal gear for their next two-wheeled adventure; and BMW Motorrad Motorsports Advisor, test rider and national champion Nate Kern will discuss BMW HP and RR performance parts and accessories.

WHEN:        October 31-November 3, 2017

WHERE:       Las Vegas Convention Center

3150 Paradise Road

Las Vegas, NV 89109


BMW Booth #68000 – Performance Pavilion