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Tag Archives: viral video

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BMW’s ‘Crop Circle’ Marketing Campaign Confuses Chinese Media

Interesting | August 31st, 2011 by Horatiu Boeriu

Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including …

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Video: Aprilia’s response to the BMW S 1000 RR viral video

Motorrad | June 25th, 2010 by Horatiu Boeriu

With currently over 3.2 million views, the BMW S 1000 RR Dinner viral video became the most successful BMW film on YouTube ever. In the …

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Video: MINI Cabrio – Always Open

MINI | May 21st, 2010 by Horatiu Boeriu

If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline …

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Viral video: “Why Drive a BMW?”

Videos | February 12th, 2010 by Horatiu Boeriu

Let me start by saying that the following video has NOT been produced nor sanctioned by BMW. We don’t have the full details on who …

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BMW’s Mini USA division launches “True Blood” campaign

MINI | May 27th, 2009 by Horatiu Boeriu

BMW and MINI USA continue to impress with their latest and most innovative marketing techniques. If the MINI viral videos are already well known and …

Another genius video ad from MINI: MINIMALISM

Videos | May 18th, 2009 by Horatiu Boeriu

From the start I have to say that I don’t have a degree in marketing nor really worked in the advertising field, but even myself …

MINI Cabrio. Radical Maneuver

MINI | April 22nd, 2009 by Horatiu Boeriu

MINI is known for their amazing, innovative video commercials and their latest one, stands out again. As MINI Space says “this viral video really captures …

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