Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including magazines, newspapers and state TV stations, reported on the strange phenomenon, some of them even … Continue reading

With currently over 3.2 million views, the BMW S 1000 RR Dinner viral video became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in … Continue reading

If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading

Let me start by saying that the following video has NOT been produced nor sanctioned by BMW. We don’t have the full details on who has produced the video, but we know it has been going around the web for … Continue reading

BMW and MINI USA continue to impress with their latest and most innovative marketing techniques. If the MINI viral videos are already well known and appreciated by the fans, this latest campaign surprises everyone and hopefully, in a good way. … Continue reading

From the start I have to say that I don’t have a degree in marketing nor really worked in the advertising field, but even myself I can see the geniality in some of the video commercials I see online or … Continue reading

MINI is known for their amazing, innovative video commercials and their latest one, stands out again. As MINI Space says “this viral video really captures the sense of freedom you feel while cruising along in an open-top convertible”. The “Always … Continue reading