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Tag Archives: The Hire

Short Films: BMW Unscripted – Life, passion and joy with the brand BMW

Videos | September 2nd, 2010 by Horatiu Boeriu

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A …

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BMW pulls back into Hollywood

Interesting | November 26th, 2009 by Horatiu Boeriu

Six years ago, BMW left the Hollywood entertainment business. Back in 1995, BMW used the James Bond “GoldenEye” movie to generate buzz around the launch …

“BMW Living in the Lights” film – Behind the scenes

Videos | October 29th, 2009 by Horatiu Boeriu

Days ago, a BMW M3 film made waves all around the internet, gathering 400,000 views only on Youtube itself. “BMW Living in the Lights” was …

“BMW Living in the Lights” – a film akin to “The Hire” series

Videos | October 23rd, 2009 by Horatiu Boeriu

We’re almost positive that any die hard BMW fans remembers the famous series “The Hire”. Averaging about ten minutes each, The Hire was a series …

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Video Collection: BMW Films – The Hire

Videos | August 25th, 2009 by Horatiu Boeriu

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form …

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