Tag Archives: Product Geniuses

bmw genius program BMW Product Geniuses boost profit and customer satisfaction

BMW Product Geniuses boost profit and customer satisfaction

BMW i | April 19th, 2014 by Horatiu Boeriu

In 2012 BMW has started a pilot of the ‘BMW Genius’ program. At the time, the pilot was conducted at 10 BMW dealerships who collectively …

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