If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading
Tech Analysis: 2013 BMW M6 – A Chassis Faster than the Engine… And Oh What an Engine
In well-worn M philosophy, the chassis must always be faster than the engine. For decades this has been an engineering challenge for M, because they’ve always fitted stonking engines under the hood. To go the wayward American route of fitting … Continue reading
World Premiere: 2013 BMW M6 Coupe
The iconic M6 returns from a two year hiatus more powerful, more athletic, more focused, more luxurious and more efficient than ever before. Since the “M6” badge was first placed on a BMW back in 1987, this iconic model has … Continue reading
World Premiere: 2012 BMW M6 Convertible
The new 2013 BMW M6 Convertible makes its world debut today with the first photos and official information. As expected, the new M6 shares the same engine with the recently unveiled M5. Internally designated as the S63Tü this new engine … Continue reading
BMW agrees to pay $3 million fine over delayed recalls
See update below with official BMW statement BMW of North America has agreed to pay a $3 million fine to settle U.S. government allegations that it failed to promptly notify regulators about potential safety defects. NTHSA says that BMW agreed … Continue reading
The Spun Bearing: Boutique Cars Need Engines Too
Some fragment of an article flashed by, probably on an iPad, that got me thinking about all of the small-scale manufacturers of automobiles and their need for drivetrain components. More than one genius has gone to financial ruin thinking they … Continue reading
