MINI bulldog  

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  • Video: MINI Cabrio – Always Open
    In MINI, on May 21st, 2010

    If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading

  • Leashed MINI Cooper S Clubman
    In MINI, on December 8th, 2009

    Along with the “twins”, MINI Coupe and Roadster Concepts, the BMW-owned automaker unveiled a….let’s say interesting MINI Cooper S Clubman, wearing a leash. Yes, you read that correctly. Playing on the old Mini’s Bulldog alter ego, the automaker has chosen … Continue reading