A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their Joy marketing campaign. BMW’s Joy campaign is targeting women and it has been very successful, … Continue reading

Auto leasing has increased in popularity in the last few years and many car buyers are facing the same question over and over: leasing, financing or paying cash. Despite the increased new car sales through leasing programs, many automotive consumers … Continue reading

A large percentage of the BMW vehicles we see on the road are being leased rather than financed or cash purchased. In Illinois, based on data from local dealers, we learned that in the past few years, the number of … Continue reading

In a press release today by J.D Power, BMW ranks as the best automotive finance provider that achieved the highest levels of satisfaction. The award is based on scoring the highest points in the following categories: Prime Retail Credit, Retail … Continue reading

If you have been following our blog lately, you are already familiar with the latest news from the auto industry and especially BMW’s strategy for the future. In a recent development, BMW is looking to move away from their car … Continue reading

It seems like our previous article on the leasing FAQ  has received many visitors, so I have decided to post a few more tips for those of you that are looking to lease your BMW but are still confused about … Continue reading