Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 … Continue reading
Test Drive: 2013 Audi S6
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
BMWBLOG Test Drive: Tesla Model S
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW Ultimate Driving Experience: BMW 640i xDrive Gran Coupe vs. Audi A7
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
Photo Gallery: BMW M5 Facelift at Nurburgring
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M5 Facelift with 575 hp makes debut at 2013 M Festival
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
World Premiere: BMW 5 Series Facelift
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
