BMW 7 Series GT

Marketing 101 : How would you market a BMW?

Interesting | July 12th, 2009 by Horatiu Boeriu

Here is a question that was posed by a BMW marketing person on a the Germancarzone forum.While I am not a marketing major graduate, I …

Rumors | June 5th, 2009 by Horatiu Boeriu

Let me start first by explaining the ambiguous, double meaning title. First of all, in the past few years, there have been several reports pointing …

Test Drives | Apr 26, 2017

FIRST DRIVE: The Fastest 5 Series Ever – BMW M550i xDrive

Is this the one? Is this 2018 M550i xDrive the M Performance BMW that finally pushes the performance envelope to far and steals sales from …
5-series, Test Drives | Feb 27, 2017

TEST DRIVE: 2017 BMW 530i sDrive M Sport

Spanning six generations and nearly five decades, the BMW 5 Series has been one of the world’s most important cars. By blending driving dynamics and …
Test Drives | Feb 4, 2017

FIRST DRIVE: 2017 BMW M760Li xDrive – Torque, Torque and More Torque

One does not usually associate a luxury limousine with racetracks and drifts, but BMW’s M division decided to flex its muscles and bring to the …