Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for a pair of brothers or sister pairs with different characters to star in photo shoots, … Continue reading
BMW News, Reviews, Test Drives and more
The Concorso d’Eleganza Villa d’Este will once again host a spectacular world premiere in 2012 and, in so doing, build on its tradition as a gathering of the industry’s leading coachbuilders. The premiere in question will see the time-honoured Milanese … Continue reading
Leipzig, Germany – If you want to see the most modern metal pressing operation in the world you have to travel to Leipzig, in the state of Sachsen, and head northeast of the city center to the BMW Werk Leipzig … Continue reading
The 2013 BMW 7 Series makes its world debut. The newly updated 2013 BMW 7 Series will again set new benchmarks in its class for performance, luxury, efficiency and safety. The updates include significant powertrain upgrades for 740i/Li and 750i/Li … Continue reading
The new 2012 BMW M6 Convertible is more than the pinnacle of the M Division’s performance lineup, it’s a performance automobile that impress with every feature and design line. Over the course of two days, the new M6 Convertible showcased … Continue reading
BMWBLOG attended the media launch of the new 2013 BMW M6 Convertible and while spending time driving around the scenic routes in Santa Barbara, we took the time to shoot some photos that showcase the design lines of the super … Continue reading





Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for a pair of brothers or sister pairs with different characters to star in photo shoots, … Continue reading
BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s global advertising agency, IdeaCity and it is produced and directed by Digital Kitchen. In a … Continue reading
Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. Most of the time a comparison between auto manufacturers resumes to either overall sales or … Continue reading
Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying to make a strong statement to its direct competitors: BMW, Audi and of course, Mercedes. … Continue reading
3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to us when a BMW’s Joy campaign showed up in a 3D Projection. The video message … Continue reading
This same very question was asked on Friday by the folks over at AutoFieldBlog. Jack Pitney, vice president of Marketing at BMW of North America, answered this question: Identity. It is about understanding what a BMW is. “We are a … Continue reading
We’ve never made a secret of our passion for technology (even gave free advice to BMW dealerships) and the automotive industry marketing departments are changing rapidly with the internet and social connections playing an important role in reaching out the … Continue reading
After its recent comeback on the big screen in the Ghost Writer flick, BMW increases their marketing efforts, this time in the music world. The popular pop band “Black Eyed Peas” and their lead singer Fergie, give BMW an important … Continue reading
You guys remember the Billboards War, right? (Btw, the name was invented by us last year and continued to carry the branding in most of the articles we’ve seen). Well, that was fun and all, but what some people might … Continue reading