Tag Archives: BMW marketing

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BMW 1 Series F20 Marketing Campaign: One Origin. Two Originals

1-series | May 4th, 2011 by Horatiu Boeriu

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking …

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Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

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Video Ad: BMW 5 Series Refuel reintroduces the “Ultimate Driving Machine” slogan

Videos | April 30th, 2011 by Horatiu Boeriu

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through …

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BMW NA marketing to focus on TV advertising

News | April 17th, 2011 by Horatiu Boeriu

BMW NA is actively looking for a new ad agency. In late 2010, BMW of North America ended its contract with GSD&M Idea City, the …

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Videos: BMW ads at the Super Bowl

News | February 7th, 2011 by Horatiu Boeriu

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first …

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Mercedes, BMW and Audi to compete in Super Bowl advertising race

News | January 26th, 2011 by Horatiu Boeriu

BMW is making a comeback to Super Bowl advertising game. The new ads, which remain unknown at the moment, will air during the February 6th …

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BMW 7 Series placement in latest Kylie Minogue video

7-series | January 6th, 2011 by Horatiu Boeriu

Either Kylie Minogue has a thing for bimmers or the marketing department at BMW is operating at full speed these days. Second time this year, …

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Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by Horatiu Boeriu

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

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BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by Horatiu Boeriu

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

Become the next star of a BMW marketing campaign

Interesting | November 10th, 2010 by Horatiu Boeriu

Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for …

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