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Tag Archives: BMW marketing

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Product Placement: BMW 5 Series GT in Jennifer Hudson’s video

Videos | July 7th, 2011 by Horatiu Boeriu

In the past months, BMW has been increasing their marketing presence through product placement in various music videos and film productions. From BMW Z4, to …

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Advertising battle continues: New Audi ad pokes at BMW

Featured Posts, Videos | May 18th, 2011 by Horatiu Boeriu

The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively …

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BMW 1 Series F20 Marketing Campaign: One Origin. Two Originals

1-series | May 4th, 2011 by Horatiu Boeriu

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking …

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Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

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Video Ad: BMW 5 Series Refuel reintroduces the “Ultimate Driving Machine” slogan

Videos | April 30th, 2011 by Horatiu Boeriu

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through …

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BMW NA marketing to focus on TV advertising

News | April 17th, 2011 by Horatiu Boeriu

BMW NA is actively looking for a new ad agency. In late 2010, BMW of North America ended its contract with GSD&M Idea City, the …

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Videos: BMW ads at the Super Bowl

News | February 7th, 2011 by Horatiu Boeriu

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first …

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