Tag Archives: expression of joy


“Joy is Boundless”: BMWClub China meets the M Power World Community at BMW Classic in Munich

Videos | July 19th, 2009 by Horatiu Boeriu

We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating …

z4 expression of joy

Why would Australia ban the “Expression of Joy” TV ad?

BMW Z4 | July 1st, 2009 by Horatiu Boeriu

Herald Sun Australia reports that the new BMW Z4 campaign, “Expression of Joy” has been banned from the TV stations. The reason: [the ad] “would …


BMW Marketing Campaign: “The Story Of Joy”

3-Series | June 19th, 2009 by Horatiu Boeriu

When the new BMW Z4 was launched, a new BMW marketing campaign was born as well, an advertising platform that will revolve around the “Joy” …

Creative Marketing: 2009 BMW Z4 vs. London

Videos | May 15th, 2009 by Horatiu Boeriu

Well, since we’re on the BMW creative marketing subject and the idea of viral videos, we have a new one for you. As they announced …

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BMW Z4 documentary to air on Discovery HD Theater

BMW Z4 | May 9th, 2009 by Horatiu Boeriu

BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of …

bmw x6 m new york 0021 1900x1200

New York Auto Show: BMW Z4 – An Expression Of Joy

Auto Shows | April 9th, 2009 by Horatiu Boeriu

“Expression of Joy” has become one of the most popular phrases used within the BMW world these days. The successful marketing campaign that revolves around …

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BMW Art Cars return to New York

Interesting | March 26th, 2009 by Horatiu Boeriu

BMW Art Cars continues their tour and they stopped this week in New York City. Just over a month ago, the BMW Art Cars were …

bmw z4 iphone application

BMW Z4 Expression of Joy app in iTunes store now

Interesting | March 13th, 2009 by Horatiu Boeriu

A few weeks ago, we announced that Artificial Life’s production team is developing an iPhone/iTouch application named “BMW Z4 – Expressionf of Joy“. The application …

MINI Liquid Assets released for iPhone, iPod touch

MINI | February 1st, 2009 by Horatiu Boeriu

BMW Group is reaching out to all the BMW and MINI fans. A few days ago they announced the BMW Z4 An Expression of Joy …

“BMW Z4 An Expression of Joy” app coming to iPhone

Interesting | January 28th, 2009 by Horatiu Boeriu

Talk about interesting news lately. The marketing slogan used for the new BMW Z4 is being transformed into an iPhone application. Artificial Life, Inc. has …