The widely known and highly popular “Freude am Fahren” slogan of BMW celebrates the 55th anniversary in 2020, but its roots can be traced even further back in the history of the brand. Say it…
As a driver’s car, the E46 BMW M3 CSL is largely considered to be the finest BMW ever made. However, with the CSL there’s always been something that made everything enthusiast say “it’s brilliant but…”….
When BMW first debuted the i3, it was widely considered to be the brand’s first true electric car. Realistically, it was. BMW had never made a mass-production electric car before the i3 and it was…
In most BMW enthusiast-circles, the E36 BMW 3 Series Compact is not a well-regarded car. While not exactly a bad car, it is widely considered one of BMW’s failed attempts at making an entry-level offering….
So what is Bimmermeet exactly? Well it’s a meet for BMW enthusiasts, only, it’s held in the beautiful Bangkok, Thailand. Their fourth edition took place recently and it gathered a variety of BMW owners and…
Initially, the next-gen Rolls-Royce Ghost was set to make its debut this summer, with global press drives having already been planned. Personally, I was excited about it, as we would have been among the first…
Amid the Coronavirus widespread and the current critical context, BMW Group Romania is premiering the remote car delivery and return for service operations, now available across the entire Romanian network of authorized BMW and MINI…
Looking over the BMW Z4 models available on the market today, you might wonder just how big the performance gap between them is. Two particular badges make people most interested as they share a lot…
BMW joined forces with CNN and its cinematic storytelling company Great Big Story, to bring out a series of videos about ‘The Art of Leadership’, a project that is bound to provide us with 11…
BMW Group’s Power of Choice strategy is an all-rounding, multi-pillar approach to future mobility, as detailed by R&D chief Klaus Fröhlich. In a recent presentation video, Fröhlich stresses the fact that the key to ensure…
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