BMW Takes Stab at Mercedes-Benz with new BMW X2 Ad

BMW X2, Videos | May 24th, 2018 by 10
Screen Shot 2018 05 24 at 17.17.52

This year is bound to be ‘the year of the X’ as far as BMW is concerned. The Bavarian company is out to improve its …

This year is bound to be ‘the year of the X’ as far as BMW is concerned. The Bavarian company is out to improve its stable of SUVs and it is bringing out more of them this year in the shape of the new X5, X7 and the already launched X2. The latter is the focus of the latest ad run by the German brand on Instagram and it truly trolls its arch-rival from Stuttgart with uncanny ability, as you’re about to see.

The whole thing isn’t more than a couple of seconds long but it seems like this is the start of yet another ‘billboard war’ or, in this case, Instagram ad war. In case you didn’t know, BMW and Audi went toe to toe a couple of times over the years dueling in what later became famous ‘billboard wars’ where the two would post rivaling cars next to each other. From the E92 M3 to the R8 and then BMW’s former F1 car, they had it all and it was definitely fun to watch.

BMW X2 xDrive25d test drive 05 830x562

As for such a marketing war with Mercedes-Benz, it is yet to happen. However, the clip below seems like the perfect place to kick things off. In it we get to see a BMW X2 rolling up in front of a Mercedes-Benz dealership which somehow has only GLA-Class models in front of it. The window of the X2 opens and a lyric is heard: “I Know Why You Mad When You See Me!”. Then a mic is dropped, hinting at the conversation being over.

Intriguing, right? The rest of the song is not bad at all either, as it claims other cars want to be the X2 as it is loved already by the automotive industry. Be that as it may, we can’t but laugh at this rather ingenious way of causing waves. We’ll see how loved the X2 is when the sales figures come in.

A real star rolls out in gold. Be the one who dares. The first-ever #BMW #X2.

A post shared by BMW (@bmw) on


10 responses to “BMW Takes Stab at Mercedes-Benz with new BMW X2 Ad”

  1. mod9 says:

    Errr… as per my profile pic, I love BMW but when it comes to the X2 vs the GLA, I would take the Mercedes.

    • Kaisuke971 says:

      I don’t particularly like the X2 or this ad, but the current GLA kinda sucks. For the kind of money they’re asking it’s too small and the interior quality is not quite what you’d expect. Even the old ass Q3 that’s about to be replaced feels like it’s a segment above inside.

    • Icebreakerr says:

      X2 > GLA

    • PK says:

      why not both?

      • mod9 says:

        Hehe… honestly, I just can’t love the X2 no matter how much I try. I sat in one at the dealer at one time and I felt it just didn’t give me that BMW feel. I wasn’t even temtped to test drive it.

        I guess it appeals to a different demographic than me.

  2. Erik Byers says:

    That was pretty… urban.

  3. Icebreakerr says:

    rip mercedes

  4. Senne says:

    Haha gotta love BMW’s ads.

  5. leedsfan1922 says:

    does have a lovely side profile this thing. at least for a tiny crossover. never change BMW, always great ads.

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