Rolls-Royce’s flagship showroom in the heart of Mayfair – Rolls-Royce Motor Cars London – has joined forces with iconic fashion brand Jimmy Choo for Christmas 2017. The union of two luxury superpowers has brought about a stunning window display at the Mayfair showroom, adding a unique touch of glitz and glamour to Berkeley Square.
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Off the back of Jimmy Choo’s 2018 campaign ‘Shimmer in the Dark’, the fashion brand has assembled shoes and more of its branded products pouring out of the boot of a Rolls-Royce Wraith Black Badge, together with sparkling disco balls. Shimmer in the Dark is all about making fashion play with the light, and the Christmas display at Rolls-Royce Motor Cars London certainly brings the showroom window to life in style.
Among the shoes elegantly emerging from the back of the Wraith are those worn by model Cara Delevingne in Jimmy Choo’s Shimmer in the Dark campaign video, posted at the bottom of this page. As well as setting up its eye-catching window display, Jimmy Choo will also be playing a big part in Rolls-Royce Motor Cars London’s Christmas party, setting up a special display and showcasing its latest range.
Claus Andersen, Brand Director of Rolls-Royce, said: “Joining forces with Jimmy Choo brings two of the world’s leading luxury names together to add a unique touch of style to this year’s Christmas in Mayfair. The window display in our showroom is the ultimate head-turner – as the Wraith Black Badge and Jimmy Choo’s products coming together has caused quite the stir on Berkeley Square. We’re very excited to have Jimmy Choo showcasing its latest products at our Christmas party, too – adding another angle to what promises to be a very special evening.”