BMW’s 7 Series limousine is hardly known for its tuning programs, yet, that hasn’t stopped many tuners from around the world to come up with their own ideas of a tuning program. If there is one thing that most have in common is the idea of keeping the 7 Series as close as possible to its stock form, therefore, most of the aftermarket upgrades resort to adding “new shoes.”

This particular Alpine White BMW 740i comes equipped with a set of Strasse Wheels. Namely, the Strasse SV10T-FS deep concave directional wheels were installed. The wheels are sized 22×9 and 22×10.5 in the front and rear, respectively. Unlike some other owners, who like to keep it understated, this one took it in what is clearly the completely opposite direction.

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For this SV10T-FS wheels, he chose a Matte Brushed Red finish for the wheel centers, combined with a Gloss Polished Red finish for the lips. The showing hardware option makes for a perfect finishing touch on this vehicle. Furthermore, the car has been lowered to properly fit the larger wheels, giving the 7er a sportier stance.

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Despite its flashy look, the red wheels matches nicely with the pristine white exterior and the black-colored accents of the 7 Series. The sporty sedan now fits perfectly in the interesting car scene down in South Beach, ensuring its owner will get plenty of attention everywhere he goes.

The all-new BMW 740i features a 3.0-liter BMW TwinPower Turbo inline 6-cylinder delivering 320 horsepower and 450Nm (332lb-ft) of torque. This allows the sporty luxury sedan to sprint from 0-62mph (0-100km/h) in just 5.4 seconds. In turn, the BMW G11 7 Series poses a perfect choice for owners that like to have both a sporty appeal together with luxury, performance and comfort levels seldom seen in the car world.