Rolls-Royce Cullinan SUV gets rendered

Rolls Royce | January 2nd, 2016 by 11
Rolls Royce Cullinan rendering 1 750x500

Last year, Rolls Royce confirmed the production of a super luxurious SUV. The Rolls Royce Cullinan – final designation might change – will use the …

Last year, Rolls Royce confirmed the production of a super luxurious SUV. The Rolls Royce Cullinan – final designation might change – will use the new 7 Series platform and has been described by Rolls Royce as a “high-sided all-terrain vehicle”.

The new G01/G02 7 Series platform is developed on the CLAR Cluster Architecture which is at the core of all future rear-wheel drive/xDrive BMWs.

Rolls Royce Cullinan rendering 2 750x500

The renderings shown here illustrate a long-wheelbase vehicle with a high ride and the massive looks that have made all the recent Rolls Royce models a success.

With a rumored price around $400,000, the Rolls Royce SUV will try to lure new customers to the brand.

Rolls Royce Cullinan rendering 1 750x500

The British automaker aims for a market launch in 2018 and likely a concept unveil in 2016. Lamborghini Urus, Aston Martin DBX, and Maserati Levante are also slated for production in 2017, 2018, and beyond.

[Renderings: rmcardesign.com]

11 responses to “Rolls-Royce Cullinan SUV gets rendered”

  1. T says:

    Oh no. What a waste of time with that render.

  2. IceDree says:

    Oh dear …

  3. I know it all says:

    I don’t like it but I’ll buy one anyway just to keep up with the jones’s…

  4. Bull Winkle says:

    It doesn’t matter what it looks like. Today’s RR buyer’s aren’t the same discerning folks of years past. Today they are Kanyes, Kardashians, Middle Eastern money, celebrities, Real Housewives, ballers and rappers. This crowd only demands that it’s expensive. They’ll like whatever bestows status. Take the Maybach, for example. It looked like Russia’s try at Rolls Royce, but this crowd liked it simply because of the cost and status. They’d buy a hideous, poorly-engineered care made of diamonds if it costs enough.

    • Matt Stokes says:

      Whilst you’re right, that group of people does exist, so does the understated discerning customer that you never get to hear about – because they are not famous. I’ve seen a number of Rolls Royces out and about, I’ve never seen one driven by a douche in the group of people you mention.

      It has to be a quality product, and has to deliver on Rolls Royce core values, if not they can wave goodbye to the non-douche customer base that they have – and then the brand really would be in trouble!

      • Bull Winkle says:

        I agree with you. You’d have to live where these douches live to know that they buy 2-3 of these cars. They account for a bigger sales demographic than the few old money types you see and they tend to own more than one of these cars. This is why the Mercedes S Class now has neon lighting and a scented interior. This is why Mercedes is no longer understated. They appeal the biggest demographic. Old money folks also tend to keep their cars longer. The group I’m talking about will buy the new version of every single Rolls.

        • T says:

          No. You are both right. There are many customers for Rolls-Royce or any other of the high end boutique manufacturers who do not showcase all of their business to show you how much money they have. Some like to keep it understated. The less people know about how much money you have the better.
          With social media platforms and the amount of bragging done and reported as “News” the media are highly culpable.
          Because one day something will happen. And the result will be on what someone has posted.

          There are many customers and individuals who buy to have the latest and most exclusive item. Some feather their nest by property or art others by cars, classic cars.
          Everybody else goes out and buys multiple cars just because they can. I have met people like that because they believe excess happens forever. It does not because they no longer have Rolls-Royce’s because they went on a spending spree and spent their limited money

  5. Miroslav Ivanov says:

    Volvo from 1970!

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