Competing with the German manufacturers has been tough for the American premium brands, but Cadillac had some success bringing customers over to the brand with their CTS-V model. Can they achieve the same result with the smaller, nimbler ATS-V?
Coming to the market with a twin-turbocharged version of the V6 that comes in the current ATS, the same 3.6L puts out 455 horsepower and 445 pound-feet of torque – that is 30 horsepower and 39 pound-feet of torque more than the BMW M3 and M4’s turbocharged in-line six-cylinder engine produces.
It is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift.
“As the smallest and lightest V-Series ever, the ATS-V forges a great connection with the driver, with exceptional nimbleness and responsiveness,” said David Leone, Cadillac Executive Chief Engineer. “It’s adaptable to the driver’s preferences, with every selectable mode developed to deliver the best performance for all types of driving scenarios, including the track.”
The sprint from 0-60mph (0-100km/h) should take less than four seconds. The top speed is said to be around 185mph.
Cadillac claims that the standard ATS-V is the lightest car in its class. But Cadillac has a bigger problem on their hands: convincing a young demographic that they can produce high performance vehicles.
Based on the current pricing of the ATS model, the new high-performance Caddy should be cheaper than both the BMW M3 and BMW M4 – in the range of $52,000 – 58,000 depending on trim levels.
But is pricing and the extra power enough to compete successfully with the M3 and M4?
We’ll find out more next Spring.[Source: Forbes]