The silly game of who’s bigger and better continues today with a new episode. Audi just issued a press release saying that their R8 LMX is the “Fastest car in series with laser-beam light.”
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But where did all of this started?
After poking fun at each other with billboards and then fighting over first-to-market laser headlights
technology, Audi announced a limited edition R8 LMX with laser lights.
Then shortly after, in January, BMW used their Instagram account to poke fun at Audi and their latest unveil: the Sport Quattro Laserlight Concept at the International Consumer Electronics Show in Las Vegas.
But the pissing contest hasn’t stopped here. BMW said laser headlights will be available for the i8 starting this fall, a date which was moved to last week when first i8 cars were delivered.
And of course Audi retaliated announcing the availability of the R8 LMX in the summer.
Furthermore, on the official Audi Facebook the company posted: “Fastest: The Audi R8 LMX. Fastest car in series with the laser beam.”
Our take on this: the silly game has to stop, in the end no customer will choose one car over the year based on the date availability of the laser lights, and most likely no one cares about those bragging rights anyway.
Time to move on and continue to build innovative technology regardless of what your competitor does.
Audi have lost the narrative on Innovation. The entire VAG is behind Kia/Hyundai. Everyone has caught up on ASF technology etc…
Sure
An independent GERMAN institute just awarded MB the most innovative car brand. Last year VW was awarded the most innovative group.
FYI, DCT is available as from the Polo, so is variable displacement engine.
BMW and many other makers can claim whatever they want (sportiest, cleanest, etc) but VW is clearly the most innovative group.
It’s no surprise to me and probably to a lot of people like me who consider Audi being always jealous of BMW, releasing products with the main goal in mind to compare with BMW products. In the past, Mercedes-Benz and BMW were the main competitors, nowadays it’s between BMW and Audi.
///M
Audi seems to be getting desperate.
VW is still upset over the fact that after they overpaid for Rolls-Royce and Bentley by offering way more than BMW at the very last minute, they ended up with just Bentley. They feel Rolls-Royce and BMW cheated them.
An article written by a BMW fan boy for fan boys.
And how did you figure that? The article told both companies to just stop this game
The article was very bias.