BMW Group reports highest sales ever for August – 14.8 percent

News | September 10th, 2013 by 0
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BMW Group reported its highest ever sales for the month of August, with a total of 139,648 vehicles delivered worldwide, an increase of 14.8% over …

BMW Group reported its highest ever sales for the month of August, with a total of 139,648 vehicles delivered worldwide, an increase of 14.8% over the same month last year (prev. yr. 121,628). Worldwide sales year-to-date also reached an all-time high with 1,246,528 vehicles sold, an increase of 7.7% over the same period in 2012 (1,157,807).

“The BMW Group achieved an all-time high in sales for the month of August. For the very first time, we sold over one million BMW brand vehicles in the first eight months of the year. The company is well on course to attain growth in sales for the full year. Today we presented new models such as the BMW 4 Series Coupé and the third generation BMW X5, which will provide for additional momentum towards the end of the year”, said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, at the 65th International Motor Show in Frankfurt/Main.

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In the month under review, worldwide sales of BMW brand vehicles climbed 15.6% to 118,743 units (prev. yr. 102,742). Strong growth was achieved in many model segments. Sales of the BMW 3 Series surged 38.6% to 34,943 units (prev. yr. 25,215). Demand for the BMW X3 remained high, with sales increasing 7.3% to 10,532 vehicles (prev. yr. 9,816). The BMW 5 Series continued its success story with 28,364 units sold last month (prev. yr. 23,341/ +21.5%). Upper segment BMW vehicles also performed well with 1,976 BMW 6 Series vehicles sold (prev. yr. 1,747/ +13.1%) and the company’s flagship, the BMW 7 Series, was delivered to 4,764 customers (prev. yr. 3,787/ +25.8%). A total of 1,051,595 BMW brand vehicles (prev. yr. 963,141) have been delivered to customers worldwide since the start of the year – an increase of 9.2%.

MINI also reported its best August figures ever with 20,653 deliveries worldwide (prev. yr. 18,672/ +10.6%). Sales of the MINI Hatch climbed by 22.5% last month to 9,662 units (prev. yr. 7,886) and MINI Convertible deliveries increased by 8.2% to 1,548 cars (prev. yr. 1,431). The brand continued to record strong growth in Asia: Mainland China (2,460/ +31.1%) and South Korea (550/ +22.2%). Year-to-date, MINI worldwide sales are at around last year’s level with 192,966 vehicles delivered to customers in the first eight months (prev. yr. 192,651/ +0.2%).

Demand for BMW Group vehicles was particularly high in Asia and the Americas, where the company achieved strong double-digit growth in the month under review.

In Asia, the company delivered 48,620 vehicles, an increase of 27.9% compared to August last year (38,002). Mainland China accounted for 34,166 deliveries, an increase of 34.6% on the previous year (25,377). Sales in South Korea climbed 37.7% to 3,810 vehicles (prev. yr. 2,766). Year to date, the BMW Group has sold 367,441 vehicles in Asia (prev. yr. 312,059/ +17.7%), including 249,160 units in Mainland China (prev. yr. 207,425/ +20.1%).

The company posted strong gains in the Americas last month with a total of 37,672 vehicles sold to customers, an increase of 29.3% on the previous year (29,142). In the U.S., a total of 30,546 BMW and MINI vehicles were delivered, an increase of 35.4% on August last year (22,553). From January through August, the BMW Group has sold 288,189 vehicles in the Americas (prev. yr. 256,838/ +12.2%), including 233,326 units in the U.S. (prev. yr. 208,268/ +12.0%).

In Europe, sales for the BMW Group were slightly lower than August last year, with 48,218 vehicles delivered (prev. yr. 49,354/ -2.3%). The company reported a total of 20,241 registrations in Germany, a plus of 12.8% compared to the previous year (17,952). The main growth driver was the BMW 3 Series. Year to date, company sales have remained stable in Europe with a total of 548,148 vehicles delivered to customers (prev. yr. 547,378/ +0.1%). In Germany, 180,262 BMW Group vehicles were registered from January through August (prev. yr. 185,849/ -3.0%).

BMW Motorrad achieved an all-time high for August with sales climbing 4.2% to 7,708 vehicles delivered (prev. yr. 7,400). Year-to-date, BMW Motorrad has sold 83,890 vehicles, an increase of 9.3% on the same period in the previous year (76,729).


BMW Group sales in/up to August 2013 at a glance

  In August 2013 Comp. to previous year Up to/incl. August 2013 Comp. to previous year
BMW Group Automobiles 139,648 +14.8% 1,246,528 +7.7%
BMW 118,743 +15.6% 1,051,595 +9.2%
MINI 20,653 +10.6% 192,966 +0.2%
BMW Motorrad 7,708 +4.2% 83,890 +9.3%