Last year, CNBC aired an hour long segment on BMW and its fascinating story. CNBC Correspondent Carl Quintanilla delivers an emotional report on BMW and takes viewers inside BMW’s secretive Tech Center, where engineers do their magic to provide one of the best driving experiences in the automotive industry.
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A year later and one of our readers, Alen, suggested we would run the entire segment from an Youtube clip for those that didn’t have a chance to watch it live or on replay last year.
The 60 minutes documentary includes the following topics:
THEATRE OF THE BUY
BMW headquarters is located on the north end of Munich. And right next door is the BMW Welt – or world – the ultimate showcase for the cars. Here you can immerse yourself in BMW production, engineering and innovation.
BMW TECH CENTER
A few blocks from BMW headquarters is the FIZ, the company’s research and development center. Here engineers work to enhance the performance and design of BMW cars, and you might say, obsess over what makes a premium car. CNBC takes you inside the highly secretive facility.
BMW AND CULTURE
What better way to enhance your reputation than to sponsor the transformation of your products into art? BMW did just that with a series of “art cars.” Since 1975, seventeen famous artists have designed “art cars” on behalf of BMW.
Rolls Royce may be the most precious gem in BMW’s crown. A vehicle of choice for the world’s wealthiest with a price tag only they can afford. It’s been the carriage of royalty, sheiks and stars.