Robert Passaro, lead engineer for BMW Technology Office in Mountain View, CA, demos for TechCrunch the MOG music streaming app.
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MOG is now available for BMW and MINI vehicles and it brings a music library containing 12 million songs.
MOG comes integrated with BMW Apps and can be controlled and operated through BMW’s iDrive system. MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones.
Here are some the capabilities of MOG:
- On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
- Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing BMW iDrive controller and steering wheel controls.
- Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
- MOG radio: Only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.
- Curated content: Users will have access to New Releases, Editor’s Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own tagged songs from within the MOG music service.
- Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.