Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by 15
nissan amber

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross the line? When “too much” or “too revealing” becomes uncomfortable and the expected results are quite the opposite?

The fellows at SkiddMark compiled a list of video ads that use sexual imagery or references used by automakers to increase the marketing effect of their products. The ads are certainly PG13, a term used commonly in the US, but we know that European regulations are a little less loser, so we wonder if the line will be crossed in the future.

Let’s have a look at a few of them.

nissan amber
Nissan Juke – Model vs Model

Simply a side-by-side comparison between the new Nissan Juke and a bikini model, Amber.

Lexus LFA – “Supercar Meets Supermodel”.

The LFA comes with high premium tag and the Japanese automaker believed using supermodels will enhance the exclusiveness of their new car. Lexus recently joined the photoshoot for the 2011 Sports Illustrated: Swimsuit Issue, bringing its LFA supercar along to run rings (or donuts to be precise) around supermodel Rianne ten Haken.

Ken Block – MWRT 2011: all new WRC Ford Fiesta

Ken Block found an interesting way to promote his 2011 WRC schedule. Along with the new WRC Ford Fiesta, Ken teams up with the beautiful Monster Girls to tell us “this will be an amazing year.”

Renault Clio – Va Va Voom TV commercia

Burlesque dancer Dita Von Tees goes the extra mile to promote the Renault Clio. Renault chose to revive the ‘Va Va Voom’ strap-line in its latest Clio ads set in a contemporary art exhibition and featuring music from David Bowie, Clare Maguire and Rihanna’s latest single ‘S&M’.

A little too much? Not sure, but this is without a doubt the most sexy automotive ad we have seen in years.

VW Golf R32 – Beautiful Chassis

This one gets thumbs up for actually being quite funny.

Porsche Carrera – It Pulls

From the archive, we have a TV ad coming from Porsche to promote their new 911 Carrera. But the ad came with a beautiful woman as well….the result…

For more videos, please see the article at SkiddMark.

So nothing from BMW? Well, for a conservative company, they did push the envelope a few years back, but in a form of a print ad.

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But from what we know, that’s about as sexy as it gets for the Munich folks.

Let’s hear your opinions in the comments section below.