BMW Super Bowl ad shot around Spartanburg

News | February 6th, 2011 by 2

In just a few hours, the first BMW ad in 10 years for the Super Bowl event will go live on television around the world. …

In just a few hours, the first BMW ad in 10 years for the Super Bowl event will go live on television around the world. While the company has been tight-liped about the ad content, the Spartanburg-area newspaper Go Upstate reports the Super Bowl has been shot around the South Carolina area.

The last ad featured during the Super Bowl event introduced BMW’s first X vehicle, the X5, which began its production ten years ago at the Spartanburg plant.

The local newspaper says BMW filmed scenes across the area showcasing its locally produced vehicles in front of landmarks, including Mabry’s Simple Simon, Morgan Square and Spartanburg High School. The company also shot a scene on a cargo ship in the Port of Charleston.

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There is speculation that those local sites will appear in the commercial. Furthermore, Go Upstate speculates on the new X3 staring in the new commercial or BMW announcing the new “volume” model company officials said last month they were lining up for production and sale in the U.S. That model could be the 3- or 5-Series.

BMW North America spokeswoman Stacy Morris said the company could not release details about the commercial, including its content or times that it will air.

Jeff Mabry Jr., co-owner of Mabry Simple Simon, said his restaurant will definitely be featured in the ad.

“It’s huge,” Mabry said for Go Upstate. “I’m excited for the business. I’m excited for some of my people that are actually in it. They shot most of the commercial here. We’re all looking forward to seeing the finished product.”

Just last month, BMW announced a new Facebook contest, X3 Matchup, which will give viewers the opportunity to guess the configuration of the X3 sports activity vehicle shown in the advertisement for a chance to win the grand prize of a two-year lease on the vehicle.

The winner also will receive a trip for two to Spartanburg-based BMW Manufacturing Co. to see where the car is built and take a two-day driving course at the BMW Performance Center.

Pricing for a 30 seconds spot in the Super Bowl runs at about $3 million, a significant investment even for a company of this size.

Could the Super Bowl XLV become the most watched program in U.S. television history? Analysts are betting on it, another reason why automakers see the 30 seconds spots as a great investment to increase brand awareness.

Tune in at 6:30PM EST and let us know what you think about the BMW Super Bowl ad.

[Source: Go Upstate ]