Autocar: “BMW Megacity will be an expensive car”

Rumors | January 17th, 2011 by 6
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UK magazine Autocar is quoting an official BMW source on the pricing for the first BMW fully electric vehicle that will go in production in 2013. The Megacity vehicle is developed under the umbrella of Project i program and it will be marketed under the BMW “i” sub-brand.

Autocar’s source confirmed some of our previous assumptions: Megacity will be an expensive car, the source said, and it will be a premium product. In the UK, Nissan’s superstar Leaf will cost £23,350 and we anticipate the Megacity vehicles to be priced higher. The BMW source also predicted that technology advances will lead to prices coming down in the future.

In a past presentation, Adrian Van Hooydonk, Head of Design, said Megacity vehicle will look and drive as a premium product, and will not be a compromise between looks, performance and safety. “Our Megacity Vehicle will be significantly lighter than conventional cars and, in terms of sustainability, will set a new standard across the entire value-added chain,” said Norbert Reithofer, Chairman of the Board of Management of BMW AG, last year at Beijing Auto Show.

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With countless hours and money invested in research and development, and recently field tests completed with the MINI E, the new Megacity family will drive BMW into a new segment where they intend to become the world’s leader in premium electric vehicles.

At launch, Megacity will be offered in a two-door, four-seat configuration. The car will measure around 157 inches. In the future, the MCV sub-brand will include two additional models. First one due in 2015 and dubbed ICV, short Intracity Vehicle, will be a two-door, two-seat car. In 2017, UCV – Urban Commuter Vehicle -will extend the length of the initial MCV and has four doors while hosting five people.

BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor. Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.

A Megacity concept is rumored to be shown at one of the major auto shows this year.

Read “Editorial: Megacity – BMW’s biggest bet ever”