The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further with this latest gimmick.

BMW has come up with a interesting new advertising technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brightly flashed onto the screen near the end of a motorrad ad featuring Ruben Xaus, Superbike World Vice Chamption.

When the viewers close their eyes and reopened, as requested, the BMW logo appears before fading away. The effect is exactly as the one when you look at the sun and then close your eyes, before reopening them and seeing a circular moving dot.

bmw flash projection 655x304Fascinating? Let’s have a look.