Rumor of the day comes from Germancarforum where one of the mysterious members states that BMW has filled for a trademark and logo for the upcoming Project i vehicles. According to the forum member, BMW has finally set the name for the upcoming vehicles which will be marketed under the “BMW i” badge. If indeed proves to be true, the expectations are that BMW will start using different labels for their Project i vehicles, such as i1, i2, i5 etc…
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We have not been able to confirm these speculations and a quick search on the www.uspto.gov website has not revealed any new trademarks or logo registrations from Bayerische Motoren Werke AG. For now, we continue to refer to these news as speculations and rumors, and we will update you as soon as we learn more.
The “next premium” automobile, as BMW called it, was preview through designer sketches earlier this year in Munich when BMW’s Chief Designer Adrian Van Hooydonk gave some insight into BMW’s future strategy and electric mobility.
The new Megacity family will drive BMW into a new arena where they intend to become the world’s leader in premium electric vehicles.
The project lays under the umbrella of maximum sustainability: from the production process, starting with the first supplier, through to component recycling at the end of the vehicle life cycle, sustainability based on the three cornerstones of eco-friendliness, economic efficiency and social compatibility must be the main process driver.
In a past interview, Van Hooydonk said: “The sub-brand offers a chance to innovate as well as feature BMW’s customary design quality and detailing.”
In March 2010, we reported that BMW has filled for several trademarks which seem to confirm the latest allegations around a BMW i sub-brand.