Insideline sat down with BMW’s Sales and Marketing Director Ian Robertson who revealed to the magazine that the future BMW hybrid supercar, the Vision EfficientDynamics, will be priced at around $200,000.
According to Robertson, the hybrid supercar will “redefine how we look at high-performance sports cars,” when it enters production in 2013.
The VED debuted at the 2009 Frankfurt Auto Show and it is shaping up to be one of the most awaited BMWs to come. Robertson said to same Insideline that little will change for the production reality. “We haven’t finalized price point yet,” he said, “but it will compete with Ferraris and high-end Porsches.”
Speaking at the official launch of the BMW 1 Series M Coupe in London, Robertson indicated that the price would be “less than £150,000 ($240,000),” which suggests a U.S. price of around $200,000. This puts the BMW VED in a segment with the upcoming 2013 Mercedes-Benz SLS E-Cell.
As we mentioned in the past, the Vision supercar will be built under the umbrella of Project i and assembled at the Leipzig plant in Germany. The VED will be constructed largely of carbon-fiber-reinforced plastic (CFRP), which Robertson claimed is 30 percent lighter than aluminum.
The assumption is the supercar is likely to appear at the 2012 Olympics in London.