As announced weeks ago, BMW gave the opportunity to twelve lucky BMW fans to spend some time behind the 1 Series M Coupe. For the first time, BMW engages their customers even before the car launches on the market.

Built as a car for enthusiasts, the 1M will be unveiled in the second half of December with a world premiere at the Detroit Auto Show in 2011. As you can see from the video below, the 1M puts a smile on the drivers’ face and it certainly delivers on BMW’s Ultimate Driving Machine slogan.

BMW 1M is powered by an engine based on N54 twin-turbo delivering 340 horsepower, 44 hp more than the standard engine in the 135i and 57 hp less than the naturally aspirated 4.0-liter V8-powered M3. Engine is matted to a six-speed manual. More information to come soon!