Last week, BMWBLOG attended the BMW Vision Vision EfficientDynamics test drive event. The “season finale” of DontBlogAboutThis marketing campaign included three lucky winners that would experience the Vision Concept from the passenger side.
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Marlene from Zurich, Arturo from Madrid and Anthony from the shores of Miami joined a selective group of journalists to experience the Vision Full Runner prototype.
Coincidentally or not, all three in their 20s and potential advocates of future electric and hybrid vehicles. BMW managed to surprise us once again. Beside the unusual test drive of a future production vehicle, BMW opened its doors larger than ever and welcomed the three lucky winners. Connecting directly with its fans has become a trend these days in Munich, one that we can only appreciate and applaud.