In a latest commercial published online, BMW pokes fun at different homemade docking station and holders for iPhone and Ipad in a BMW. The online clip portrays in the end the elegance and slickness of BMW OEM cradles for the elegant Apple devices.
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At this past Paris Motor Show, BMW showcased their first OEM cradle for the new, popular Apple iPad. The cradle has been specifically developed for smartphones, laptops and the iPad. All these devices offer additional convenience, extended functionality and a higher level of integration for safe in-car use of mobile devices.
The BMW holder for the Apple iPad made its debut in the new BMW X3 and also in a BMW 316d. The holder will be available for all other model series from spring 2011. The iPad cradle allows for horizontal and vertical viewing, based on passengers’ preferences and functions performed. The horizontal mode caters to viewing photos or videos, while the portrait mode is more suitable for office applications.
Furthermore, the iPad available for rear-seat passengers can be connected to an ad-hoc WiFi hotspot. The connection to the internet is established using an internet-compatible mobile phone or data-enabled SIM card.
Let’s have a look.