It’s September 30th and still not much from BMW in regards to the hyped DontBlogAboutThis campaign. The last video uploaded to Youtube gives us a quick glance at the Vision Concept in motion and for a brief second, the drivetrain can be heard.
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To further explain the campaign and the idea behind the concept, BMW said the following:
“Extracting maximum driving pleasure from every drop of fuel: this is the aim of EfficientDynamics. With an array of intelligent technologies, it is able to reduce fuel consumption and CO2 emissions while simultaneously enhancing your vehicle’s dynamic performance.
The array of leading-edge technologies that are part of the EfficientDynamics philosophy are as diverse as they are innovative. From new fuel combustion technologies to lighter construction materials, low-friction components and improved aerodynamics all the way to comprehensive and highly sophisticated energy management. However, the aim of each of these innovations is the same: to deliver maximum driving pleasure from a minimum of fuel.”
Lots of big words, but no facts yet, so we’re asking this from BMW: can we please see the car already, or at least share some technical details that could create further buzz, if that’s what the campaign is after.
Stay tuned tomorrow for an exclusive report after the interview with BMW Vision EfficientDynamics FullRunner project manager.