The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3”, a short videoclip showing the 34 years history of the 3 Series.
The second one is an un-aired video spot produced by the same company, Digital Kitchen, and their task was to express the nebulous idea of “Joy” in a commercial.
Central theme? Once again Joy and the happiness of driving or owning a BMW.
Director: Colin Day (http://thecolin.com)
Executive Creative Directors: Mark Bashore, Matt Mulder
Editor: Shawn Fedorchuk
Production Company: Digital Kitchen
BMW – Scrapbook (DK Edit) from DIGITALKITCHEN on Vimeo.
“Story of 3”
BMW – “The Story of 3” from Colin Day on Vimeo.
Nice, but there is no joy when i think of those terrible run flats. Shame on you bmw
haha, just kidding peeps – just havin a troll ‘cos I’m bored
The second video of the 3 series is the BMW TV ad here in Australia. Very effective ad
In the “Story of 3” there is a very telling sign of BMW’s North American market future intentions. 3er Sedan , Coupe and Cabrio, no longer a Touring.