Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving experience as well.
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Their marketing campaigns often spoke directly to its customers, delivering the message in an unconventional way by combining the qualities or features of their cars with real-life experiences.
And since some of you are interested in films and what goes behind the scenes, as usual, MINI gives us an insight in the production of “Flow” and how the pieces fit together.