Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving experience as well.

Their marketing campaigns often spoke directly to its customers, delivering the message in an unconventional way by combining the qualities or features of their cars with real-life experiences.

In this latest 60-second spot dubbed “Flow”, MINI used new methods in computer generated technology to show the versatility of the MINI Countryman in a way that defies the laws of space and time.
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And since some of you are interested in films and what goes behind the scenes, as usual, MINI gives us an insight in the production of “Flow” and how the pieces fit together.