Sport Auto Comparison: 2010 BMW M3 Competition Package vs. Audi RS5

BMW M3, Featured Posts | June 21st, 2010 by 58
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German motoring journalists at Sport Auto took on the challenging task of comparing two of the most amazing cars available on the market. One of …

German motoring journalists at Sport Auto took on the challenging task of comparing two of the most amazing cars available on the market.

One of them, the 2010 BMW M3 Coupe. The M3 came equipped with the Competition Package, or ZCP as known internally at BMW dealerships, a new package that brings many cosmetic changes to the already aggressive M3. Along with the visual improvements, the Competition Package further enhances the highly responsive chassis by installing a 10mm lower suspension and 19” wheels with greater offset for a wider track. Remapped Electronic Damping Control and Dynamic Stability Control systems, turns the M3 with Competition Package in one of the best handling production M cars ever built.

The M3 is powered by the S65B40 engine, a naturally aspirated, high revving 4-liter V8 (based on the S85B50 5-liter V10 that powers the E60/E61 M5 and the E63/E64 M6 to date) delivering 414 horsepower (309 kW; 420 PS) at 8,300 rpm and peak torque of 400 Nm (300 lb-ft) at 3,900 rpm, which represents a power increase of 22% over the previous generation E46 M3.

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The second contender comes from Ingolstadt-based automaker, Audi. Their super sporty coupe RS5 is out the change the game, and the the wide-bodied two door made its debut at this year’s Geneva auto show. Based on the A5 coupe, RS5’s 4.2-liter V-8 makes 450 hp at 8250 rpm – coincidentally, about 30 horsepower over the 4.0L V8 of the M3 – and maximum torque is 317 lb-ft, available between 4000 and 6000 rpm. The hand-built engine is direct-injected and closely related to the 420-hp V-8 which powers the R8 supercar.

Top speed is electronically governed at 155 mph or 174 mph, spec’d to your order. Zero to 62 mph is accomplished in a claimed 4.6 seconds.

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According to M3post quoting Sport Auto, the 2010 BMW M3 Competition Package came at the top of this comparison test. The final verdict was that the two luxury sporty coupes are built for different people, but the M3 takes the edge, including being around $13,000 cheaper than its competitor.

The test results are available in the chart below.


[Source: Sport Auto via “South” at M3post ]

58 responses to “Sport Auto Comparison: 2010 BMW M3 Competition Package vs. Audi RS5”

  1. Laszlo says:

    “… sporty coupes are built for different people, but the M3 takes the edge…”

    different people ? how ? two cars that’s based on a mid size family car and has a hot-rod engine and sport suspension etc. They are exactly the same car with different badges. Each company makes things different but the buyers will be the same group. Youngish financially secured driving enthusiast people. None will be bought by grandpa to get to the next appointment for the chiropractor.
    Both will be most likely purchased with possible track schools in a calendar and with a need of a 2+2 seating.

    identical target audience !!!!

    • Steven Bertz says:

      @ alex if you arent going to read and interpret my comments correctly, can we at least agree that bmw does not hire an outside company to build any part of the engine thus setting the ///M division apart from audi’s S-line or RS-line including the fastest v10 R8 which uses a tuned down lambo gallardo engine with an audi emblem on it. VW’s gti doesnt even have a vw emblem it actually has an audi emblem. the SLR McLaren was in fact built in the McLaren plant other wise it would just be called a Mercedes SLR. Porsche is a great german company, even the panamera which is ugly but fast. So i retract my previous comment that they are overpriced due to the newly released gt2rs which is neckbraking. this article is about two similar-class cars and for this article the e9x wins…………..i am however still waiting for a twin turbo M3 to follow suit with the twin turb0 m5 and m6.

      • captbilly says:

        I agree with some of what you say but the age of the buyers of these cars is not as young as some people might think. The simple fact is that financially secure and young do not go hand in hand these days (or ever for that matter). The average age of buyers of cars goes up almost in direct proportion to price. Inexpensive BMWs, Audis, Mercedes, etc. tend to go to young buyers, with a trend towards the sportier models, but there just aren’t enough internet millionaires anymore to pay for a bunch of expensive cars for young drivers.

        I will always remember the time I raced (and beat) a guy driving a Maserati with my Triumph GT6. I thought, “how could I possibly beat that much faster car with this POS Triumph. The answer became clear when I passed the Maserati and say that the driver was probably 60 years old.

        I would also take exception to the notion that either the M# or the Audi RS5 are mid sized or family cars. Both of these cars are way too small for a family. I have had two A6s an A4 and a 740il, only the 740 il could comfortably seat my 6′ tall son in the back seat with a 6 foot driver in the front. THe A6s were OK for short trips, or one person in the back, the A4 is simply too small to seat full size passengers in the back with similarly sized people in the front. With a really tall driver in the front there is no leg room at all in an M3.

  2. Steven Bertz says:

    this is kind of a joke first there was the s4 vs m3 which turned into s4 vs 335i which is better then it was the m3 vs the rs4 and the m3 walked it in every pull and in every gear now its the rs5 vs the m3 and audi still loses. you can tell a lot about the best german car companies by what engines they have. audi r8 is the fastest audi and has a lambo engine then the vw gti has a audi engine the best merc has a mclaren engine… bmw only uses bmw engines porsche is pretty sick too. but when i test drove the r8 the dealer was like o yeah it has a lambo engine…not something to be proud of if you are a german car company. what’s that say about vw, audi, and mercs? even still the only german cars i drive are 1. bmw 2. audi porsche is just overpriced.

    • alex says:

      bmw uses only bmw engine because it is one of the best… remember the long time record holder for sheer speed, McLaren F1? which although is out done by a couple of car is still the fastest ever NA engined car? Guess who make the engine? BMW! and the fact that rolls-royce owner never complain bout the engine and yes, BMW make it. Merc does not uses mclaren engine at all. the only modern in house mclaren engine made for road use is the new 3.8 twin turbo V8 in the upcoming mp4-12C supercar. if u think the merc slr mclaren uses mclaren engine, you are wrong. it uses the 5.5 supercharged from AMG. the V8 in R8 is not of lambo design although the V10 is. vw and audi shares as many engine as possible to reduce cost per unit. so as the R8 V10 and lambo gallardo. They even spend platform most of the time. and for porsche, apart from poor and/or extremely fat guy, who else would complain?

      • Steven Bertz says:

        ok buddy i know the amg is in the slr but straight from the dealers mouth “its tuned by mclaren” and the r8 and s8 both use a tuned down lambo engine. everyone knows mclaren used to use bmw engines as for the audi vw cost for unit thing…if they were the best they would not have to sacrifice to make money. BMW FTW by the way homie the gallardo is not a v8 its a v10 so i was talking the v10 the whole time

        • Auday says:

          Mercedes Makes it’s own engine and doesn’t need Mclaren to tune it, the first experience for mclaren with engines is their new roadca. Mercedes racing and high perf. engines are usually made by their Ilmor division.

        • alex says:

          since when is the engine in rs4, rs5, r8 v8 is of any lambo ancestry. they were derived from audi’s experience from DTM. btw, i’m not proving bmw is the best. i’m just saying bmw is an independent company with advance technologies and striking out your stupid theory about how the best must be used by the non-best. and on vw and audi, haven’t you know sharing commonality saves millions? haven’t you know creating a whole new engine design and platform could take years and millions just to set up production facilities? and should we not appreciate we can have one of the most finest advance engine in a family hatch like vw golf? or you are just some old folk thinking cheap is lousy? price difference between audi and vw line which shares high commonality is the cost of fit and finish, and maybe cost to run dealership as premium dealership also need to has a premium showroom.

          • Doug says:

            The problem with sharing parts or platforms is that each was originally designed and optimized for a different purpose. You’ll never achieve the same result as something designed for the specific purpose from the ground up – assuming the engineering is equal.

            These are obviously both great cars, but look the edge BMW has – and has always had. I was an Audi fan long before BMW, but BMWs have a clear edge in performance and handling. If Audi can drop some of that weight in the nose (which is pretty evident in all their cars but the 1.8T/2.0T A4), then they have a shot at the prestige.

          • Steven Bertz says:

            wow youre an idiot i was saying that BMW is the Best german car i was point out that the other german cars’ best of top o’ the line are not straight up built or tuned by them selves. bmw engines win awards for a reason …the best. dude lambo doesnt even make a v8 any more so you’re an idiot if you think i was referring to the v8 R8 instead of the v10 r8. i didnt say the best use the non best i said the crappy cars use the nonbest. you lose.

          • Doug says:

            Steven, I was responding to alex’s comment. Honestly, I can barely read your comments or figure out what your point is. If you used sentences, or grammar or something, maybe some punctuation… that would help. There are some great examples of sentences out there on the internet – check em out!

      • Steven Bertz says:

        you’re an idiot if you think i was doing anything but supporting bmw. even though you tried to pick a fight that didnt exist you just need to know what im saying before you try to defend bmw when all i drive other than the r8 is bmw.

      • M.F.Doom says:

        dude he was proving that bmw is the best you just cant read. so maybe read and interpret the comment better?

    • captbilly says:

      Audi owns Lamborghini and Audi designed the engine in the Gallardo with the idea that they would use the same engine in Audis as well. As the guys on Top Gear put is not too long ago, Lamborghini builds almost nothing anymore.

  3. Relayer says:

    The S4 is no longer compared to the M3 due to the cars being at very different price point and different level of power. A 335i is $41K (without leather!) and the S4 is $45K with more hp (and standard leather!). The M3 price and performance puts it in comparison to the Audi RS models. Similar prices and similar power. BMW and Audi have purposely positioned their cars so that they are not the same price point for the same level of power.

    As a lifelong German car fan, I would take an S4 or S5 over a 335 sedan/coupe. But as for the high end model, I would take the M3 over the RS5.

  4. Tom says:

    It’s sad, alot of people I know like audi over bmw now. All audi did to me, was make a good design choice. Bmw has a prime history in everything they do. I’m driving a bimmer for lifeee

    • kcsnyud says:

      No one knows cars like we do… bmw is excellent under the hood, but i mean audis… they dont even look good (a4 and a8), and people think they do.

      And then there’s teh term “value 4 moneeeee”

      • Tom says:

        bmws are excellent. its just fact.
        i do have to say that i am a fan of how theyre exterior deisgn is. very modern. but i feel like with all the upcoming bimmers that have been produced, the fx 3er will be a stunning design to date. (e9x’s gonna be hard to beat though)
        and fact again- audi’s interiors blow the biggest dck the world has ever seen. i would never consider it remotely good looking. :)

        nice write up though!, i enjoyed the reading

    • viper says:

      I was a bmw fan ,still am however , maybe some 10%left , lets call it hope , I would still chose the RS5 , even the numbers show m3 advantage in speeds. but thats not what matters the most..
      audi looks sexier , better , stronger , better fit n finish , the interior is amazing , audi is second to none. period.
      bmw m3 is a loser here. my opinion.
      if you dont like it I have two words for you

      • wazon8 says:

        First, you chose FWD Alfa Romeo over 1-er, now you’re choosing AWD Audi over M3. Moreover, you completely ignore poor performance and poor weight balance of RS6. I guess that you’ve never been a BMW fun.

      • XC says:

        Further prove that you don’t know anything about cars. Sorry. No insults, no replies. Just the plain facts. YOU DON’T KNOW ANYTHING ABOUT CARS.

      • Kodey says:

        You know nothing about cars, nor do you know any common sense. I admire your silly comments thou, it does make me rethink, sometimes. But other than that, you and your terrible knowledge of the German Auto-mobiles is just pathetic… Audi is stepping up its game, granted. I have always considered Audi a potential threat to BMW sales, they both have their own unique ways of appealing to their consumers, so you and your comments mean nothing, except for me to reply and just inform you of your stupidity :)

      • FreudeKing says:

        Viper prefers VW based RS5 over the pedigree M3.
        Just a reply to the following comment of yours” audi looks sexier [if you like eyes with tears (tastless LEDS) and fish mouth grilles, better [in what sense? I cannot think of any except for being cheaper in price], stronger [in stealing and copying other brands’ ideas], better fit n finish [this is a joke, Audi interiors don’t last more than a few years, the buttons peel and their cars rattle like crazy – the best is when you discover all VW and Seat parts under the skin hiding behind what you call better fit and finish, BMW’s interior is the best, esp the new ones], the interior is amazing [if you call black shiny plastics amazing, i prefer more quality than that, audi interior plastics are the same grade as VW], audi is second to none [in the premium wanna be segment as it is alone].”

        I thought you like Merc, now you are as low as loving VW badged with 4 rings – SHAME

        • XC says:

          I agree with you. This guy viper simply doesn’t know what he is talking about. He makes his comments based on seeing pictures on the web. No real user experience, no nothing. Any real world consumer knows about Audi’s plastiquish interiors and sharing parts with boras and passats. No pedigree there. Any real world driver and/or car lover knows what BMW stands for. BMWs are driver’s cars. BMWs are addictive to drive.

          • alex says:

            he’s juzz another youtube amatuer ‘car comparison’ fan i guess… damn i hate those youtube ‘car comparison’ which only shows photos…

          • viper says:

            real life jackass , I dont make any comments baed on just pictures on the web.,oh well. afterall this is a blog who cant stand to be defeated , not even by audi..

        • viper says:

          ok..enjoy your so yesterdayish bmw then. audi rules. MB is the king. need more?

          • Doug says:

            No, we’d be quite happy with less.

          • viper says:

            you are so lame. if a car sucks you can just say it. if audi is better and you belive its better then you say it , if you like bmw , and ur bmw sucks anyways again you should say that , not that you like the fact it sucks buy you should spit it out like I do. bmw sucks. there you go.

          • Doug says:

            You know, viper, I never said Audis or ‘benzes suck. In fact, few people on here have said that. Nonetheless, you want to argue with everybody about it.

            I have to wonder why you have this urge to argue all the time. You do realize that not everyone feels like that, right?

          • FreudeKing says:

            “ok..enjoy your so yesterdayish bmw then. audi rules. MB is the king. need more?”

            Viper, you are one confused little vampire that needs attention – the last time I checked, the King is the ruler. The fact that you can confuse MB and audi just shows that you are seriously messed up. and what’s with the VW audi support, all of a sudden you see them gaining popularity and you join the wagon and support them? You are such a weak person! worst of all, you have bad taste. go on and support your VW, people like you don’t belong in a BMW anyway. I bet you the next thing he will say is that Toyota Camry is better than the 3 Series

    • XC says:

      But how can any self-respecting car lover would say that a BMW M3 sucks? If I said that, I would be an idiot. Just like you viper sir.

      • wazon8 says:

        That’s the point that everybody – expect viper – highly respect M3 (no matter what one thinks of BMW considered as whole brand). But viper – alleged driver of E-class with clumsy diesel – knows better what is the point of sport cars and – as we learned – this is not a performance and handling quality, but a sexy look. Siriously, what to expect from a man who consider as a merit of his car that it can be driven at 5th gear from 60kph to 180kph? Understanding of whole idea behind BMWs and sports cars in particular? I don’t think so.

        • viper says:

          dude wazon my cdi is not clumsy , very high common rail technology , very roomy car , very quiet inside , very fast , low consumption , image , everything. its not that I dont like M3 , its that RS5 is better in this case , I would choose RS5 over m3 , I didnt said that I would choose a mazda demio over M3. you fan boys can really blow me.

  5. David says:

    Sick pic!

  6. Steven Bertz says:

    id take my stage 4 turbo m3 over a carrera gt anyday.

  7. i dont get it….the M3 is a performance machine..why is the 0 -100 time at 5 seconds…the 335 does that….the new 750 is around 5.2…whats wrong with these figures????the M3 is definitley not a 5 second car…its a lot faster.

  8. pfoj says:

    The M3 is cheaper, has FAR better on-the-move acceleration, is faster around a track, and uses less fuel. The RS5 looks great, but so does the M3! M3 wins this one by a long way…

  9. lboogy says:

    Since BMW now owns Rolls Royce they should build a Rolls super car! It would compete with Bentleys Flying Spur Gt Cont. The car would have a upgraded twin scroll turbo version of the new M5’s engine pushing atleast 680 hp with like 590 torque. It would be a new body style called “two door sedan”. The car would have two doors but with a 4 door body style. Give it some huge duals and a mean front fascia with a sexy body language. Touch screen display and a top speed of atleat 220 mph! (sighs) dream on lboogy, (sighs) dream on!

  10. Roland Renno says:

    Audi doesn’t understand that BMW is way ahead. I don’t know if is does it on purpose or not but it seems that such kind of tricks makes Audi look better than it is in reality.

    BMW Power

  11. JakeM says:

    The Audi RS5 looks really mean. It makes the M3 CP look timid and almost scared. This comment will probably be seen as “anti-BMW” by the fanboys here, so don’t bother wasting your time calling me out on it as I won’t bother replying. I’m a loyal BMW owner and fan, but I am not blind and can see when other brands make an excellent car.

    I also don’t understand what the bickering here is about. The RS5 is a capable track car and posts some great numbers. Competitors can never achieve similar numbers on a track because there are just to many factors influencing the outcome: the drivers, the weather, tire grip and temperature, traction, wind, weight…hell, throw in the rotation of the earth for a good measure.

    Based on the numbers and the article, I’d say these cars are “close” but appeal to different target audiences. The heavier weight and AWD are probably the top factors which handicap the potential of the RS5.

    • Auday says:

      Well said!
      The RS5 is a great car, but I would take the M3 anytime as long as it keeps it’s M-Engine, once they switch to twin turbo it will be a different story.

    • Doug says:

      Yes– what Auday said– about what you said.

      Although, not even sure as many BMW “fanboys” as there are accusations of fanboyism. There are a few though.

  12. M5POWER says:

    Ooowh my God. Who gave you birth viper??… You like the RS5? Go ahead. I like M3, then you want to say something about it? Go ahead. Audi has made a very good car recently. No doubt with this one. It is a good car but lacks of something for me to like it. The one who tells me this is from my heart. Now it’s up to you whether which one you want to choose.

    If you ever think of Audi, Mercedes or even a VW is much much much better than BMW, say that. BMW sucks? Say that. The truth, reality and fact says it all… We are all happy with BMW because they still deliver what we need which is, the unbeatable Sheer Driving Pleasure.

    Thank you.

  13. SaidSo says:

    Viper is so so so fun!
    Thanks !!!!

    I`ll take and buy the M3 over the RS5.
    Sad attempt Audi :)

  14. SaidSo says:

    so so so funny !

  15. Anonymous9999 says:

    Useless & stupid BMW companies
    BMW are scum, morons & idiots
    Their dumb company had this loyalty for this shit Harry Potter entire franchise

  16. Mateo says:

    let me get this straight, M3’s V8 doesn’t have DI but it’s more economical?
    M3 0-100 kph time is 4.6 seconds with M-DCT so only HUGE IDIOT would do 0-100 kph in 5 seconds, they must set up iDrive wrong

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