BMW – Audi Billboard War Continues

Interesting | April 24th, 2010 by 26
full audi bmw ad 750x500

Last year, BMWBLOG first reported on what we called and should have patented as the “Billboards War”. The catchy phrase quickly caught on and everyone in the automotive industry and not only, began to reference it. From here, it was down the hill, the “war’ continued with fire coming from both sides, and with plenty spoofs from the Audi and BMW community.

Well, the flame was ignited again today and most likely, the folks in Honk Kong didn’t realize this will go global. BMW made the first move and bought an advertising spot right above one of the biggest Audi dealerships in Hong Kong.

The oversize and imposing banner shows the new BMW 5 Series Sedan, accompanied by the following phrase: “Who knew efficiency could be so beautiful?”

Tacky? Cheesey? Maybe, but the effect and implications could be quite important. In the end, who would like to have above their showroom a 50×10 competitor’s billboard?

full audi bmw ad 655x429

Thanks for the tip Faulkner and Jalopnik

26 responses to “BMW – Audi Billboard War Continues”

  1. Jag says:

    Horatiu, Hong Kong – not Honk Kong

    • FreudeKing says:

      lol. It is wonderful! I was there in December and I think it is about time that BMW HK do something about the relatively more open and bigger showroom of Audi’s by putting something like that there, because they need something to compensate for their small hidden showroom just a few streets down the road. The 5 looks really nice there and it will definiately attract lots of attention.

  2. plaxico says:

    honking MFAO……..hahaha

  3. viper says:

    So you guys coined the brilliantly catchy phrase combing ‘billboard’ with ‘wars’ to describe two companies using billboards against each other in their marketing campaigns? May I say your talents are clearly wasted on this blog.

    • Horatiu B. says:

      Yes they are. I agree with you. Finally!!

      Now sarcasm on the side, those “wars” were never between the companies, but rather independent dealerships and the term coined by us, was even used by Wall Street Journal and New York Times.

      As always, your comments are so insightful, can’t wait to delete the next one.

      • bmwm6 says:

        he will never learn

      • Laszlo says:

        delete ? what is this place ? Governing body on a public forum ? sheesh… an another dictator who runs a website to show his net-power ? geez, people get a life. THis is a joke of a forum for car-geeks like me who happen to like BMW’s…

        • bmwm6 says:

          if there is an offending post it should get deleted

          its horatiu’s site if you don’t like it then leave

          stop giving the man a hard time he does so much stuff for us

          • Doug says:

            Yes, people really forget that and get fixated on their right (or obligation, or compusion) to express anything they want, however they want.

            Personally, I’d rather have the community rise to the occasion and deal with it and make it unavoidably obvious how immature and selfish this is. I’m not saying bicker, but do something more articulate than voting it down.

        • plaxico says:

          BRAVO LASZLO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! when they dont like something you wrote or you have different opinion on something………they deleted it or hide it. Power trip.Quite childish actually.
          But lets be fare……most of the times H.B.and co. do a good job on this site

  4. Lariv says:

    That is hilariously funny.

  5. Now the question I ask you gentlemen is:

    Who was the imbecile that didn’t keep buying that space FOR AUDI?!

    Serves the dealer right for being either a lazy ass or a scrooge (or both).

  6. FreudeKing says:

    lol the car in the poster is twice the size of the little real Audi’s at the bottom in the showroom.

  7. Tom says:

    lmao hilarious.
    gotta love the BMW sense of humor :)

  8. Chadwic says:

    I think bmwblog should patent “Honk Kong”…. just incase. :P

    I love the billboard wars, they are fun. This is just another great example.

    ….but who would buy an Audi over a BMW?

  9. Doug says:

    Wouldn’t the building owner (or management company) need to approve ads applied to the fascia of their buidling? It seems like someone would have to REALLY drop the ball to allow this to happen.

  10. MPlamen says:

    VERY GOOD!!!

  11. dennis says:

    am i the only one that thinks the car driving by is a MINI?

  12. Auday says:

    If Audi is far from being a BMW competitor then BMW is doing them good by raging this war, but the truth is that it’s not and Audi is punishing BMW in sales every where, which was predicted by many anyway.

    • wazon8 says:

      You exaggerated here. There were stats of sales of 50000+ $ cars on this blog and BMW sold in 2009 in Norht America few times more of them than Audi did. BMW took first place, MB was second, then – Lexus, Audi was even behind Cadillac. I don’t know where belief that Audi became so strong in selling stats came from. They make decent cars for sure, but BMW is ahead of them and it’s hard to say that Audi is panishing BMW in sales everywhere. I would rather ask: In which country or on which market did Audi sell more than BMW?

      And last thing. If sales stats were so good for Audi as you claim, it should be the case that people were convinced to Audi’s values. One thing that reflects customers opinion about real value of a given car is its residual value. Audi’s is lower than BMW’s. Usually, one cannot buy – for example – 3-er in A4’s price, unless one goes for a bimmer that is two years older than A4.

      • Simba says:

        wazon 8: In Asia, Audi sells more than BMW. In Hong Kong as well. Furthermore, Audi’s sales is almost 100% of BMWs, so BMW shouold eb fearing of losing its crown. Residual values is not a good way to look at the values that people place on cars – how about market share of new car sales, why turn around and measure second hand cars that’s old??? You’re not making sense at all! The next thing you’ll say when Audi RV is higher than BMWs is that you should count the number of cars scrapped per year! Fact of the matter is that BMW is LOSING market share big time and that is just a clear and good indicator that BMW is failing to retain and convert customers to buy its products. The general public perceives Audi to be more desirable and that’s why they are doing so well.

        Part of the reason is that they are closing the gap that BMW had in terms of competitive advantage by marketing its cars and brand as sporty, sleek, trendy and elegant cars while BMW took its eye off the ball and marketed an added value of efficient dynamics without realising that it also needs to focust on what’s true to the brand. Customers are forgetful! It’s like marketing BMWs not have great wheel rims and say absolutely nothing about the sportiness, etc. STUPID!

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