Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show and speak to him on camera about the Joy campaign. Please accept our sincere apologies. Tune in Wednesday, March 31st for “Take two”
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Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan.
The scope of this interview is to focus on the marketing side of “Joy” and some previous assumptions that it will replace the iconic, “Ultimate Driving Machine” slogan.
The interview will take place on March 26th beginning at 12:30 EST (11:30 CST; 9:30 PST).
Starting today until Thursday, March 25th, we will be taking your questions through the comment form below, as well as on our Twitter and Facebook pages. A set of questions will be compiled and Mr. Pitney will respond live during our webcast.