The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO blocks.

Here are all the details:

2,000 LEGO® blocks. Four days. One construction plan. From November 6th to 9th 2009, the BMW Welt will be transformed into an assembly hall. And you can be involved! All families and children from age 5 are invited to build a full-scale BMW X1 – out of LEGO® bricks.

Whether individually or in groups, everyone will be working together for a good cause: for every LEGO® block used, BMW will donate a sum of money to the Munich children’s foundation “Die Arche”.

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And if things start to get too complicated, educationally trained staff will help you with the construction – which will carried out according to an exact plan. The finished BMW X1 made of LEGO® bricks will then stand proudly as a real eye-catcher among the BMW automobiles on the BMW Welt Plaza.

Would you like to become a construction engineer too? Why not join us? We look forward to seeing you!

Please register groups and school classes by telephone: daily from 8 am to 10 pm on the telephone number 0180 2 118822 (0.06 EUR per call on a Deutsche Telekom AG landline).

More details here