The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is, we enjoy the videos and we believe this campaign is fun, personal and dissipates the “corporate cloud” around the brand.

While the first Jump for Joy video focuses only on BMW and its customers, the second viral goes a bit further and takes fun poke at Audi, a continuation of the “Billboard War” started earlier this year by a California based BMW dealership and reported first by us.

The first minute or so of this video is identical to the first one, but it builds up to the point where……well, we won’t spoil the surprise….

Thanks for the tip Markus!