We finally had the chance to upload the full BMW presentation at the 2009 Frankfurt Auto Show. This has been the first time for us to attend the german auto show and we have been highly impressed by the entire show put by BMW.
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They didn’t spare any resources nor money to bring the BMW fans and not only, one of the most impressive cars display we have seen in years. BMW, MINI and Rolls Royce had over 70 cars on the showroom floors and thousands of people have visited the stand on the first day.
The BMW press conference was sold out with journalists and not only, scrambling to find some space. BMW’s CEO Norbert Reithofer opened the show, followed by the Head of Research and Development, Dr. Klaus Draeger.
We compiled a series of eight videos which will give you a better view of what went on there.