2010 Jaguar XJ: A tough competitor for the BMW 7 Series

7 Series | July 13th, 2009 by 32
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The 2010 Jaguar XJ was unveiled a few days ago and without a doubt, it will join the big boys – BMW 7 Series, MB S-Class, Lexus LS and Audi A8 – in the high-end sedan luxury market. Judging from the reactions seen on several auto media publications, the new XJ is really a huge step forward for the Coventry based Jaguar.

And to us, the BMW fans, the Jaguar XJ has proven to be a huge surprise and at the same time, it brought back the usual question: how will it stack against the BMW brand, more specifically against the new 7 Series? The exterior design of the new XJ has been revamped, renewed and it is quite appealing. Without a doubt its front-end design is one of the biggest improvements with the trapezoidal grille seen in the XF models and a more refined, elegant look.

The body sides are a bit more plain, with very few design lines or creases as you would see on the 7, but we do see some of their fans adoring that simplicity. The rear-end is unconventional and unseen in a Jaguar model before, with a tall vertical LED taillights that “climb” the trunk.

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Inside, as seen in any Jaguar before, the amount of technology is overwhelming, but welcomed by many enthusiasts. The backlit in a blue color matches the overall design, a much sportier approach than we have seen before. The wood is less obvious before and has an interesting approach of wrapping around the dashboard. The round shapes seem to dominate the interior, from the circular air vents, to the control knobs and speakers.

An interesting thing that stood out in front of us is the touchscreen LCD screen which allows for input from the user, a feature that many BMW consumers have requested in their cars as well. Overall, a great interior design and this comes from someone that has been in-love with the 7 Series interior for the past week or so.

But let’s move forward onto an area where BMW has dominated its competitors: engines. The base engine is a naturally aspirated powerplant which produces 385 horsepower and 385 lb-ft of torque. The midlevel engine is supercharged and delivers 470 horsepower and 424 lb-ft. And if that wasn’t enough, Jaguar introduced a new super duper powerful engine: 510 horsepower and 461 lb-ft of torque. Official numbers rate this engine at 4.7 seconds when running from 0 to 60 mph.

The BMW 750i is powered by a 4.4  liter twin-turbo V8 engine which outputs 400 horsepower and 450 lb-ft of torque. The acceleration on the 750i from 0 to 60 mph is rated at 5.1-5.2 seconds.

The pricing was set accordingly to the performance and looks, so the entry level XJ starts at $72,500, midlevel model at $$87,500 and the high-end XJ Supersport at $112,000.

So, we’ve given you a quick background on the new Jaguar XJ, threw in some numbers as well, now we would like to hear your opinion on this: could the XJ really steal away some 7 Series customers? Can Jaguar match the dynamics and handling of a BMW 7 Series and most important, how is the visual aspect compares against the 7?

For more complete information on the Jaguar XJ, visit Autoblog.com