– Overall sales (BMW and MINI) down 20.3 percent in June
– BMW brand increased market share after the first half of 2009
– Encouraging signs for MINI in some major metro areas of the country
Woodcliff Lake, NJ – July 1, 2009… The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 20,849 vehicles, a decrease of 20.3 percent from the 26,155 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 114,448 vehicles, down 27.5 percent, compared to 157,913 vehicles sold in the first half of 2008.
BMW Brand Sales
Sales of BMW brand vehicles decreased 20.1 percent in June for a total of 16,744 vehicles compared to 20,944 vehicles reported in the same month a year ago. After the first six months of 2009, BMW continued to increase its market share even though sales were down 28.9 percent to 93,563 vehicles compared to 131,513 vehicles sold in the same period of 2008.
“June sales were similar to the current weather in the Northeast – rainy but warm with some bright spots,” said Jim O’Donnell, President of BMW of North America, LLC. “The premium market continues to react to rational products. So, it’s not surprising our best performing vehicles were the core BMW X5 and 3 Series.”
BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles were up 21 percent, to 9,571 CPO vehicles versus 7,909 vehicles reported in June 2008. After the first half of 2009, CPO sales were up 11.5 percent, to 57,981 over the 51,986 reported in the same period of 2008.
Open hyperlink to see additional video commentary by Rich Brekus, General Manager – New Car Sales, BMW of North America, LLC regarding BMW’s sales performance in June.
MINI Brand Sales
MINI USA reported sales of 4,105 automobiles, down 21.2 percent from the 5,211 cars sold in June 2008. Year-to-date, MINI USA also reported sales of 20,885 automobiles, a decrease of 20.9 percent, compared to the 26,400 cars reported after the first six months of 2008.
“This month, we saw consumers coming back into dealerships in some metro areas like Boston, New York and Los Angeles and that’s encouraging,” said Jim McDowell, Vice President of MINI USA. “The positive results in those three areas have helped to decouple MINI somewhat from the industry decline and we continue to outperform the market by a wide margin.”