The next few days will all be about the BMW X1, so get ready for photos, more photos and again some photos. As expected and seen before in other releases, BMW has made available a variety of photos of the new X1, including the ones we have seen yesterday, but also new unseen shots.

Most of these photos entirely reflect the “Joy” marketing campaign that revolves around the BMW X1 and the targeted demographic is portrayed in many of them. As we said lots of times before, BMW X1 will fit into this product line as a more compact SAV aimed at a younger demographic . Professionals who dwell in projects that identify urbanism.

The BMW X1 offers a new perspective as a compact premium Sport Activity Vehicle. Not only as the first of a kind in it’s segment for the market, but vilifies the entire 1er model line as the more youth orientated BMW line.

So with these new photos, BMW is sending a clear message: this is will indeed be a joyful vehicle and there are high expectations from it.

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And since we love you a lot, we decided to take the time to download the entire 177 photos and offer them in a wallpaper format, just in case you like the X1 so much that you would like to set it as your desktop background.