I have seen the BMW 7 Series Individual Model displayed in Chicago and all I can say is that pictures don’t do any justice. The 7er is absolutely breathtaking and if you already love the new 7 Series, then with no doubt you will drool over the Individual model.

BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.

p0051857 498x375

One of the first thing that struck me when I entered the car in Chicago was the quality of the finishes and especially, the amazing leather. Now, we already know that the new 7 Series took the interior up a notch, and many claim that it’s the best interior design ever made by BMW. But the Individual version of the car, takes it to another level. There are unique upholstery colors and interior trims that distinguish the 750Li Individual from its production “brother”.

The Fine Grain leather by Merino comes to the 7 Series for the first time and it will be available in six different colors: Amarone Brown, Champagne, Cohiba Brown, Graphite, and Platinum. The Merino leather can be also found on panel for the instruments and linings of the doors. The BMW Individual roof lining is currently available in Amaro Brown, Anthracite, Champagne, Platinum, and Silk Grey.

Interior trim is also offered in some unique color combination: Mahogany wood, Poplar Natural, Walnut Amarone and Piano Finished Black. It’s really hard to portray these colors, but BMW’s Individual website will give you the opportunity to visualize them. Old Link

And to make the BMW 7 Series Individual even more special, a series of new metallic paints are available for the BMW customers.

p0051855 497x359

To fully complete the luxury and uniqueness image, the BMW 7 Series Individual is equipped with 20-inch light alloys – V spoke design.

Since the Individual program is oriented towards consumers looking for the ultimate luxury, comfort and innovation, the 7 Series Individual comes with a cooling box which comes with expendable drawers which allow further convenient access to the bottles and glasses. The cooling box can accommodate tow large champagne bottles of around 7 liter/1.84 gallon and two 0.33 liter/11 ounce glasses.

Now all of us, the BMW fans, don’t have to feel inferior to the S-Class owners since the new 7 Series is the new king.

2009 BMW 7 Series Individual Gallery

BMW 7 Series Individual Chicago Auto Show